“Mad Men” goes after the hipster demographic:

From my most recent Overthinking It post analyzing a certain type of advertisement: “Bad Things Happen To You When You Use Our Product.”

This picture will make sense when you read the article. Trust me.

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Happy Election Day! Good thing I have the day off so I can update this blog.

Okay, I’m done gloating. Here are my latest Overthinking It contributions:

• Be sure to check out the latest podcast episode, in which the panel somehow digressed from Halloween to Steven Seagal movies. I have only myself to blame for that.
• My latest article takes “Family Guy” and Microsoft to task for their aborted marketing attempt.

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In this week’s OTI Think Tank, I present “National Treasure” as my “reference movie,” a concept which we define in a couple of ways:

• a movie in which every good thing about it is balanced by something bad, or
• a movie by which you judge “good movies” versus “bad movies; i.e.,, if a movie is better than your benchmark movie, it’s a “good movie,” and if it’s worse, then it’s a “bad movie.”

My choice? “National Treasure.” Good fun, but totally schlocky and riddled with cliche.

Head over to OverthinkingIt.com and suggest your own “reference movie.”

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Newest Overthinking It post: what happened to the IMDB Top 250 list over the course of a year? Quite a lot, actually. Turns out the list is even more biased towards newer movies than it was before.

(more…)

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In this week’s Overthinking It “Think Tank,” I nominated Pizza the Hutt from Spaceballs as “Best Fictional Food.” Check out the rest of the nominees and Vote for Pizza!

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As in overthinkingit.com, a blog whose mission is to “subject popular culture to a level it probably doesn’t deserve.”

Here’s some of the graphics I’ve done for the site. If you like these, there’s plenty more where these came from on the site, as well as impossibly erudite pop culture analysis:

There IS crying in baseball:

Terminator TV

Slashing Private Ryan

OUIJA: Michael Bay’s next blockbuster?

RHYSES PIECES:
TWO COPS. ONE NAME. NO VOWELS.

LOLJOKERZ:

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