Goes to Twelve » overthinking it http://goestotwelve.com Mark S. Lee Mon, 19 Jul 2010 00:14:33 +0000 en hourly 1 http://wordpress.org/?v=3.0 Don Draper in a John Deere Hat http://goestotwelve.com/2010/02/don-draper-in-a-john-deere-hat/ http://goestotwelve.com/2010/02/don-draper-in-a-john-deere-hat/#comments Wed, 10 Feb 2010 04:26:38 +0000 Mark http://goestotwelve.com/?p=505 “Mad Men” goes after the hipster demographic:

From my most recent Overthinking It post analyzing a certain type of advertisement: “Bad Things Happen To You When You Use Our Product.”

This picture will make sense when you read the article. Trust me.

]]> http://goestotwelve.com/2010/02/don-draper-in-a-john-deere-hat/feed/ 0 On Steven Seagal, Seth McFarlane, and Steve Ballmer http://goestotwelve.com/2009/11/on-steven-seagal-seth-mcfarlane-and-steve-ballmer/ http://goestotwelve.com/2009/11/on-steven-seagal-seth-mcfarlane-and-steve-ballmer/#comments Tue, 03 Nov 2009 15:08:23 +0000 Mark http://goestotwelve.com/?p=354 Happy Election Day! Good thing I have the day off so I can update this blog.

Okay, I’m done gloating. Here are my latest Overthinking It contributions:

  • Be sure to check out the latest podcast episode, in which the panel somehow digressed from Halloween to Steven Seagal movies. I have only myself to blame for that.
  • My latest article takes “Family Guy” and Microsoft to task for their aborted marketing attempt.
]]> http://goestotwelve.com/2009/11/on-steven-seagal-seth-mcfarlane-and-steve-ballmer/feed/ 0 What’s your benchmark movie? http://goestotwelve.com/2009/10/whats-your-benchmark-movie/ http://goestotwelve.com/2009/10/whats-your-benchmark-movie/#comments Sun, 25 Oct 2009 14:03:50 +0000 Mark http://goestotwelve.com/?p=342 In this week’s OTI Think Tank, I present “National Treasure” as my “reference movie,” a concept which we define in a couple of ways:

  • a movie in which every good thing about it is balanced by something bad, or
  • a movie by which you judge “good movies” versus “bad movies; i.e.,, if a movie is better than your benchmark movie, it’s a “good movie,” and if it’s worse, then it’s a “bad movie.”

My choice? “National Treasure.” Good fun, but totally schlocky and riddled with cliche.

[youtube 5l-6N8Y-Sgg]

Head over to OverthinkingIt.com and suggest your own “reference movie.”

]]> http://goestotwelve.com/2009/10/whats-your-benchmark-movie/feed/ 1 Excel + IMDB = Subjecting the Popular Culture to a Level of Scrutiny it Probably Doesn’t Deserve http://goestotwelve.com/2009/10/excel-imdb-subjecting-the-popular-culture-to-a-level-of-scrutiny-it-probably-doesnt-deserve/ http://goestotwelve.com/2009/10/excel-imdb-subjecting-the-popular-culture-to-a-level-of-scrutiny-it-probably-doesnt-deserve/#comments Wed, 21 Oct 2009 03:07:14 +0000 Mark http://goestotwelve.com/?p=331 Newest Overthinking It post: what happened to the IMDB Top 250 list over the course of a year? Quite a lot, actually. Turns out the list is even more biased towards newer movies than it was before.

imdb-top-250-2009-graph

If you like this sort of ridiculous pop culture analysis be sure to check out:

The Hubbert Peak Theory of Rock, or, Why We’re All Out of Good Songs

rs_500_us_oil_production_overthinkingit

Steelers and Steel: Sports Teams and Their Respective Commodities

The Blockbuster Bell Curve: Are we running out of good movies, too? (the original IMDB statistical analysis)

Michael Bay: A Quantitative Comparative Analysis

The Use of Punch and Pie as an Attendance Incentive: A Case Study

 

]]> http://goestotwelve.com/2009/10/excel-imdb-subjecting-the-popular-culture-to-a-level-of-scrutiny-it-probably-doesnt-deserve/feed/ 0 Vote for Pizza http://goestotwelve.com/2009/10/vote-for-pizza/ http://goestotwelve.com/2009/10/vote-for-pizza/#comments Fri, 16 Oct 2009 23:06:11 +0000 Mark http://goestotwelve.com/?p=295 emeril-think-tank

In this week’s Overthinking It “Think Tank,” I nominated Pizza the Hutt from Spaceballs as “Best Fictional Food.” Check out the rest of the nominees and Vote for Pizza!

]]> http://goestotwelve.com/2009/10/vote-for-pizza/feed/ 0 What I’ve been up to lately: Overthinking It http://goestotwelve.com/2008/08/what-ive-been-up-to-lately-overthinking-it/ http://goestotwelve.com/2008/08/what-ive-been-up-to-lately-overthinking-it/#comments Thu, 07 Aug 2008 05:10:00 +0000 Mark As in overthinkingit.com, a blog whose mission is to “subject popular culture to a level it probably doesn’t deserve.”

Here’s some of the graphics I’ve done for the site. If you like these, there’s plenty more where these came from on the site, as well as impossibly erudite pop culture analysis:

There IS crying in baseball:

Terminator TV

Slashing Private Ryan

OUIJA: Michael Bay’s next blockbuster?

RHYSES PIECES:
TWO COPS. ONE NAME. NO VOWELS.

LOLJOKERZ:

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